I feel that Craig Ward is trying to point out that Good typography is invisible because it is not something that drawers our attention in a negative way. We do not notice good typography because it fits and does not cause us to question it hence it becomes invisible. While on the other hand, we see bad typography because it causes us to question it and drawers our attention in a negative way. In his poster, he shows this by making the “bad typography is everywhere” portion of the saying red and very noticeable while the rest of it is literally invisible because it blends with the white background. Our brains naturally concentrate on the abnormal more than on the normal. For example, if a word is misspelled the human brain will focus on it and we will be bothered by it more than a word that is spelled properly.
Good Typography Examples:
This is an example of good typography to me because it not only conveys the message clearly that there is a subway there but its brightly lit attracting attention and is accompanied by pictures of the trains that can be found there.
I think this shows an example of good typography because it is a simple black font on a white background which pops out.
This is a successful example of typography because it is a large sign with the focus on the fact that there is retail space available for rent.
This is successful typography because it is simple and to the point. It is also large and can be noticed from far away and is in a bright red color.
As with the previous sign, I feel this is an example of good typography because it is simple, large, and legible. The play on the light color with the word is also a creative way of calling attention to the
name of the restaurant.
Bad Typography Examples:
This is an example of bad typography because your eye is automatically drawn to the misspelled word, which causes you to ignore the message it is trying to convey.
This is an example of bad typography because not only is the sign not lit which can be a problem at night but it is obstructed by a traffic sign which shows that not much thought was placed into the legibility of the sign.
This is an example of bad typography because not only is the sign backward communicating a different message “21 forever vs. Forever 21” the 1 blends too much with the lighter background, so you do not notice it and instead focus on 2 forever.
This is an example of bad typography because of the placement. Each letter is spaced out to the point where it makes it difficult to understand what the sign says without struggling for a while.
This is an example of bad typography because of the C which is overly designed to the point where it does not look like a C. Instead it looks like something used just to call attention to the rest of the word which then makes it look like Liquors instead of clickers.