I feel that this is pointing out the fact that we often forget about typography and do not incorporate or use it properly resulting of poor typography. Craig communicates this by making the decision to make half of the words pop and the other half blend in with the background. I also believe that Craig Ward is trying to point out that we often notice bad typography over good typography because it causes us to react to it in a negative way when compared to good typography which can often become invisible because we in a way take it for granted and do not take notice of it.
Examples of Good Typography:
This is an example of good typography because it utilizes a simple font in white against bold background colors. It also does an excellent job communicating the purpose behind the store Toys R Us is associated with toys which is associated with children playing.
This is an example of good typography because of not only the simple, legible font style but because it still adds a creative flair with the placement of the word New in a different direction.
This is an example of good typography because it makes use of both a simple font type, size, and color. The size of the sign is large enough to be legible and not confused, and the fact that the letters are in a green color is a creative play on the subject of the restaurant’s namesake an olive.
This is an example of good typography because it is to the point and easy to read. Looking at it you automatically know there is a bar there.
I feel this is a good example of typography because it is extremely large and noticeable. The sign is also written in an easy to read no frills font similar to Calibri or Arial.
Examples of Bad Typography:
I feel this is an example of bad typography because of its size for where it is placed. It is a sign by a major highway and is too small to be noticed. The words are also too crushed together making it difficult to read especially in a passing car.
This is an example of bad typography because it is sloppily written and difficult to read.
I feel this is an example of bad typography because again as with the cars for cash sign above it is too small and it is also poorly written.
This is an example of bad typography because of how unfocused and messy the sign is. There is too much going on, and the message which I assumed was to “Go Vegan” is lost in a sea of poorly sized text and images.
This is an example of bad typography because not only is the text very small but it is illegible because the sign is not lit making it difficult to understand what it’s referring to.
I feel that Craig Ward is trying to point out that Good typography is invisible because it is not something that drawers our attention in a negative way. We do not notice good typography because it fits and does not cause us to question it hence it becomes invisible. While on the other hand, we see bad typography because it causes us to question it and drawers our attention in a negative way. In his poster, he shows this by making the “bad typography is everywhere” portion of the saying red and very noticeable while the rest of it is literally invisible because it blends with the white background. Our brains naturally concentrate on the abnormal more than on the normal. For example, if a word is misspelled the human brain will focus on it and we will be bothered by it more than a word that is spelled properly.
Good Typography Examples:
This is an example of good typography to me because it not only conveys the message clearly that there is a subway there but its brightly lit attracting attention and is accompanied by pictures of the trains that can be found there.
I think this shows an example of good typography because it is a simple black font on a white background which pops out.
This is a successful example of typography because it is a large sign with the focus on the fact that there is retail space available for rent.
This is successful typography because it is simple and to the point. It is also large and can be noticed from far away and is in a bright red color.
As with the previous sign, I feel this is an example of good typography because it is simple, large, and legible. The play on the light color with the word is also a creative way of calling attention to the
name of the restaurant.
Bad Typography Examples:
This is an example of bad typography because your eye is automatically drawn to the misspelled word, which causes you to ignore the message it is trying to convey.
This is an example of bad typography because not only is the sign not lit which can be a problem at night but it is obstructed by a traffic sign which shows that not much thought was placed into the legibility of the sign.
This is an example of bad typography because not only is the sign backward communicating a different message “21 forever vs. Forever 21” the 1 blends too much with the lighter background, so you do not notice it and instead focus on 2 forever.
This is an example of bad typography because of the placement. Each letter is spaced out to the point where it makes it difficult to understand what the sign says without struggling for a while.
This is an example of bad typography because of the C which is overly designed to the point where it does not look like a C. Instead it looks like something used just to call attention to the rest of the word which then makes it look like Liquors instead of clickers.
If you want to add yourself to this blog, please log in.
Spam prevention powered by Akismet